307274 v.1 Marketing Double Degree Major (with DOLIE)
Introduction
Marketing anticipates demand for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 10848 | v.2 | Management 100 | 3.0 | 25.0 | |
| 11011 | v.4 | Business Law 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| 10830 | v.5 | Business Information Systems 100 | 3.0 | 25.0 | |
| 10987 | v.5 | Accounting 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 10850 | v.4 | Marketing 100 | 3.0 | 25.0 | |
| 1234 | v.4 | Economics 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 10993 | v.4 | Business Statistics 201 | 3.0 | 25.0 | |
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| SELECT 2 OPTIONS | 50.0 | ||||
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
| Year 4 Semester 1 | |||||
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
| Year 4 Semester 2 | |||||
| 10810 | v.3 | Business Policy 320 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 10854 | v.6 | Public Relations (Techniques) 220 | 3.0 | 25.0 | |
| 10855 | v.7 | Public Relations (Principles) 201 | 3.0 | 25.0 | |
| 11016 | v.5 | Integrated Marketing Communications 202 | 3.0 | 25.0 | |
| 12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12632 | v.4 | Advertising (Principles) 211 | 3.0 | 25.0 | |
| 12633 | v.4 | Advertising (Campaign Development) 391 | 3.0 | 25.0 | |
| OR | |||||
| 311610 | v.1 | Advertising Master Class 391 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 12989 | v.4 | Advertising (Media Planning) 250 | 3.0 | 25.0 | |
| 12990 | v.4 | Advertising (Cross Cultural) 300 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 3820 | v.7 | Business to Business Marketing 322 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
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Content Last Modified: October 03, 2008
Curtin University of Technology, Perth CRICOS Provider Code 00301J
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