MKTG3004 (v.2) Corporate Marketing Strategy
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Equivalent(s): |
3900 (v.5)
Strategic Marketing 310
or any previous version
|
| Prerequisite(s): |
MKTG3006 (v.1)
Services Marketing
or any previous version
|
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | Advanced unit aimed at developing strategic decision-making skills with particular reference to marketing. This unit presents the philosophy of integrating market planning into the strategic planning process to cope with an ever-changing and challenging business environment characterised by unparalleled technological developments and intensifying competition. Strategic market planning enables managers to undertake a process of market analysis and identification that will determine what business direction it wants to achieve, and how to proceed in a systematic way to turn specific opportunities into profitable businesses. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Fully Online |
|---|---|---|---|---|---|
| 2021 | Bentley Perth Campus | Semester 1 | Y | ||
| 2021 | Bentley Perth Campus | Semester 1 | Y | ||
| 2021 | Bentley Perth Campus | Semester 2 | Y | ||
| 2021 | Bentley Perth Campus | Semester 2 | Y | ||
| 2021 | Curtin Mauritius | Semester 1 | Y | ||
| 2021 | Curtin Mauritius | Semester 2 | Y | ||
| 2021 | Dubai Intern'l Academic City | Trimester 1 | Y | ||
| 2021 | Miri Sarawak Campus | Semester 1 | Y | ||
| 2021 | Miri Sarawak Campus | Semester 2 | Y | ||
| 2021 | Singapore Campus | Trimester 1A | Y | ||
| 2021 | Singapore Campus | Trimester 2A | Y | ||
| 2021 | Singapore Campus | Trimester 3A | Y |
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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