MKTG3004 (v.2) Corporate Marketing Strategy
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Equivalent(s): |
3900 (v.5)
Strategic Marketing 310
or any previous version
|
| Prerequisite(s): |
9807 (v.6)
Marketing Research 200
or any previous version
OR MKTG2005 (v.1) Marketing Research or any previous version |
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | Advanced unit aimed at developing strategic decision making skills with particular reference to marketing. This unit presents the philosophy of integrating market planning into the strategic planning process to cope with an ever changing and challenging business environment characterised by unparalleled technological developments and intensifying competition. Strategic market planning enables managers to undertake a process of market analysis and identification that will determine what business direction it wants to achieve, and how to proceed in a systematic way to turn specific opportunities into profitable businesses. This unit presents a set of normative procedures, which may be utilised to generate a varied range of innovative strategic options and provides a basis for choosing a rational programme for action. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Fully Online |
|---|---|---|---|---|---|
| 2020 | Bentley Campus | Semester 1 | Y | ||
| 2020 | Bentley Campus | Semester 1 | Y | ||
| 2020 | Bentley Campus | Semester 2 | Y | ||
| 2020 | Bentley Campus | Semester 2 | Y | ||
| 2020 | Curtin Mauritius | Semester 1 | Y | ||
| 2020 | Curtin Mauritius | Semester 2 | Y | ||
| 2020 | Miri Sarawak Campus | Semester 1 | Y | ||
| 2020 | Miri Sarawak Campus | Semester 2 | Y | ||
| 2020 | Singapore Campus | Trimester 1A | Y | ||
| 2020 | Singapore Campus | Trimester 2A | Y |
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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