| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** | |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
10855 (v.7)
Public Relations (Principles) 201
or any previous version
|
| Syllabus: | An introduction to the skills and concepts needed to practice public relations successfully in today's global business environment. It builds an awareness and understanding of cross-cultural communication in international public relations and develops an understanding of public relations and corporate communications in world economies and those of specific regions, such as the Asia-Pacific region. |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** | |
| Field of Education: | 080509 Public Relations |
| SOLT (Online) Definitions*: | Informational *Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.