MJXU-PUBRL v.1 Public Relations Major (Extended) (BCom)
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision-making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles.
This course is accredited by the Public Relations Institute of Australia. Graduates in public relations majors meet the academic requirements for membership of the Public Relations Institute of Australia.
Major/Stream Learning Outcomes
A graduate of this course can:
1. utilise knowledge of the principles and role of contemporary public relations in a diverse range of organisational settings
2. critically evaluate organisational issues from a public relations perspective and develop relevant and creative strategies to address them
3. identify data relevant to the management of public relations from a wide range of sources and integrate that information in order to form a sound basis for decision-making
4. develop and enhance the high-level written and oral communications skills needed for success as a public relations professional
5. use new and emerging communications technologies to support the achievement of public relations goals and objectives
6. demonstrate initiative in acquiring new public relations knowledge and skills and a desire to maintain the currency of that knowledge
7. appreciate the globally interconnected nature of the public relations domain and abide by internationally recognised professional and ethical standards
8. recognise the realities of cultural diversity in public relations practice and approach intercultural communication with sensitivity
9. apply high level oral and written communication skills in a diverse range of professional public relations situations
Duration and Availability
This major is available to international students studying in Australia on a study visa.
|MJRU-PUBRL||v.1||Public Relations Major (BCom)||200.0|
|STRU-BCELC||v.1||Bachelor of Commerce Elective Stream||200.0|
Information in this publication is correct at the time of printing but may be subject to change.
In particular, the University reserves the right change the content and/or method of assessment, to change or alter tuition fees of any unit of study, to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/ or to vary arrangements for any program.
This material does not purport to constitute legal or professional advice.
Curtin accepts no responsibility for and makes no representations, whether express or implied, as to the accuracy or reliability in any respect of any material in this publication.
Except to the extent mandated otherwise by legislation, Curtin University does not accept responsibility for the consequences of any reliance which may be placed on this material by any person.
Curtin will not be liable to you or to any other person for any loss or damage (including direct, consequential or economic loss or damage) however caused and whether by negligence or otherwise which may result directly or indirectly from the use of this publication.
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements that must be met. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for further information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, part-time and external study, depending on course availability and in-country requirements.