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Curtin University
Courses Handbook 2014

This handbook contains information for courses and units at Curtin in 2014.
Information for the previous year's courses and units is available at Courses Handbook 2013.

313826 v.1 Marketing Stream (Mass Communication)

Major/Stream Overview

This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.

Marketing introduces the key skills and knowledge needed for successful marketing. This stream provides students with an understanding of marketing principles, consumer behaviour and a range of specialisations in marketing including international and Internet marketing.

Major/Stream Organisation

Course Structure Hrs/Wk Credit
Year 2 Semester 1
9764 v.8   Consumer Behaviour 201 3.0 25.0
Year 2 Semester 2
11016 v.5   Integrated Marketing Communications 202 3.0 25.0
Optional Units (No Year Level Specified) Hrs/Wk Credit
12613 v.2   International Marketing 250 3.0 25.0
12981 v.2   Internet Marketing 350 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
311607 v.1   Tourism and Leisure Marketing 241 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
12593 v.5   Marketing - Professional Practice 300 3.0 25.0

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For course overviews and enrolment information please visit our future students website.