307278 v.1 Public Relations Double Degree Major (with C & CS)
Introduction
This double degree major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basisof relationships, whilst preparing them for major communications roles. Graduates in public relations majors meet the academic requirements for membership of the Public Relations Institute of Australia.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 10850 | v.4 | Marketing 100 | 3.0 | 25.0 | |
| 10987 | v.5 | Accounting 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| 10830 | v.5 | Business Information Systems 100 | 3.0 | 25.0 | |
| 10855 | v.7 | Public Relations (Principles) 201 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 10854 | v.6 | Public Relations (Techniques) 220 | 3.0 | 25.0 | |
| 11011 | v.4 | Business Law 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 10851 | v.5 | Public Relations (Media) 250 | 3.0 | 25.0 | |
| 1234 | v.4 | Economics 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 10848 | v.2 | Management 100 | 3.0 | 25.0 | |
| 3992 | v.7 | Public Relations (Consultancy) 300 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 10845 | v.2 | Law (Public Relations) 211 | 3.0 | 25.0 | |
| 12597 | v.4 | Public Relations (Corporate) 360 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 1 | |||||
| 12596 | v.5 | Public Relations (International) 340 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
| Year 4 Semester 2 | |||||
| 3993 | v.8 | Public Relations (Professional Practice) 393 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 311607 | v.1 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| Optional Units to Select from in Year 4 | Hrs/Wk | Credit | |||
| 11016 | v.5 | Integrated Marketing Communications 202 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12632 | v.4 | Advertising (Principles) 211 | 3.0 | 25.0 | |
| 12633 | v.4 | Advertising (Campaign Development) 391 | 3.0 | 25.0 | |
| OR | |||||
| 311610 | v.1 | Advertising Master Class 391 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 12989 | v.4 | Advertising (Media Planning) 250 | 3.0 | 25.0 | |
| 12990 | v.4 | Advertising (Cross Cultural) 300 | 3.0 | 25.0 | |
| 3820 | v.7 | Business to Business Marketing 322 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
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Content Last Modified: October 03, 2008
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